{"product_id":"artificial-intelligence-in-marketing-by-naresh-k-malhotra","title":"Artificial Intelligence in Marketing by Naresh K. Malhotra","description":"\u003cp\u003eExplore the intersection of AI and marketing strategy with this authoritative guide by Naresh K. Malhotra. This essential resource examines how artificial intelligence transforms customer insights, personalization, and decision-making across marketing disciplines. Ideal for marketing professionals, researchers, and business leaders seeking to understand AI applications in real-world contexts. Gain practical frameworks for implementing AI-driven approaches while navigating ethical considerations and competitive advantages in the modern marketing landscape.\u003c\/p\u003e","brand":"RARE BOOK BD","offers":[{"title":"Default Title","offer_id":53828421681365,"sku":null,"price":350.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/1599\/8677\/files\/rn-image_picker_lib_temp_a5208b8c-aaba-40c1-95b6-e5ad48293fe4.png?v=1779111916","url":"https:\/\/rarebooksbd.com\/products\/artificial-intelligence-in-marketing-by-naresh-k-malhotra","provider":"Rarebook","version":"1.0","type":"link"}