80/20 Sales and Marketing by Perry Marshall

# 80/20 Sales and Marketing by Perry Marshall Master the Pareto Principle to transform your business results. Perry Marshall reveals how the 80/20 rule applies to sales and marketing, showing you which activities generate 80% of your revenue and which consume 80% of your time without return. This practical guide cuts through complexity, helping you identify your most valuable customers, eliminate wasteful efforts, and focus your resources on high-impact strategies. Whether you're scaling a startup or optimizing an established business, discover the counterintuitive insights that separate top performers from the rest. Essential reading for entrepreneurs and marketing professionals seeking measurable growth through strategic focus.