Built to Last by Jim Collins

Built to Last by Jim Collins is a seminal business classic that reveals the timeless principles behind visionary companies. Collins and co-author Jerry Porras studied eighteen exceptional organizations spanning decades to uncover what separates enduring market leaders from their peers. This groundbreaking work explores core ideology, strategic vision, and organizational culture as the foundations of sustained success. Essential reading for entrepreneurs, executives, and anyone seeking to understand how great companies are built and maintained across generations.