Good to Great by Jim Collins

Good to Great by Jim Collins is a transformative business classic that reveals how exceptional companies transition from merely performing well to achieving sustained excellence. Collins and his research team analyzed companies that made the leap, identifying key principles: disciplined people, disciplined thought, and disciplined action. The book explores the concept of the "Hedgehog Principle," the importance of confronting brutal facts, and building momentum through consistent execution. Essential reading for leaders, entrepreneurs, and anyone seeking to understand what separates good organizations from truly great ones.