Start with Why by Simon Sinek

Discover the transformative power of purpose with this seminal work on organizational leadership and personal motivation. Simon Sinek reveals why some leaders and companies inspire exceptional loyalty and innovation while others struggle to gain traction. Through compelling case studies and practical insights, he demonstrates how understanding your "why"—your core purpose and beliefs—becomes the foundation for authentic influence and sustainable success. Essential reading for entrepreneurs, managers, and anyone seeking to lead with clarity and conviction.