The Tipping Point by Malcolm Gladwell

Discover why some ideas, products, and behaviors spread like wildfire while others fade into obscurity. Malcolm Gladwell's groundbreaking *The Tipping Point* reveals the hidden patterns behind viral trends and social epidemics. Through compelling case studies—from crime waves to fashion crazes—Gladwell identifies the connectors, mavens, and salesmen who drive change, plus the "stickiness factor" that makes messages memorable. Essential reading for anyone seeking to understand influence, marketing, and human behavior in the modern world.